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An Evening with Cloud Cult Doing Two Sets in Williamsburg

April 16th, 2014

Craig Minowa was earning a degree in environmental science and working various jobs when he decided to form the experimental Cloud Cult as a solo project in mid-’90s Minneapolis. His first album, the currently out of print The Shade Project, took about a year to record, but realizing he’d need help if he wanted to play the music live, Minowa sought out other musicians to perform with. Things slowed over the next few years as Minowa spent a considerable amount of time on his family’s organic farm working on the environmentally conscious Earthology Records and tending to his newborn son. However when tragedy struck and the young child died, the singer-songwriter grieved in seclusion, writing songs to deal with his considerable loss. Ever since, the band—Minowa alongside Sarah Elhardt-Perbix (keys and horns), Shannon Frid-Rubin (violin), Connie Minowa (visuals), Shawn Neary (bass), Arlen Peiffer (drums), Scott West (visuals and horns) and Daniel Zamzow (cello)—has been extremely prolific, putting out nine full-lengths since the start of the new millennium plus the recently released live album Unplug (stream it below). Over the years, Cloud Cult (above, playing “Chemicals Collide” for Pandora) have become known for wild shows complete with live paintings and performance artists, and tomorrow night at Music Hall of Williamsburg, they’ll play two sets, one acoustic and one electric.