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A Margo Price Storm Blows Through Rough Trade NYC on Thursday

October 20th, 2017

Margo Price – Rough Trade NYC – October 19, 2017


Predicting the next big music star is just about as easy as predicting the weather. Even with a lifetime of knowledge and the best instruments, you still get it wrong just as often as you get it right. But sometimes the barometer, thermometer, hygrometer and the Doppler radar all point to one obvious conclusion: It’s gonna rain. And for the crowd lucky enough to make it in for her All American Made album-release show at Rough Trade NYC last night, there was no doubt about the forecast, that’s Margo Price coming over the plain, a drought-killing downpour of talent and charm. Opening with “Nowhere Fast,” she perhaps subtly, perhaps subconsciously, was dressed as the Woman in Black, a modern-day outlaw country, with a more-than-meets-the-eye mix of soul, gospel, blues and funk to go along with the band’s considerable honky-tonk roots.

Price led her secret-weapons-grade band through the new album, the track order shuffled expertly to maximize the live-show experience. Pedal-steel-infused boot stompers like “Weakness” mixed in with gorgeous ballads. “Learning to Lose” hushed the hepped up crowd to near silence with Price’s voice filling the room, complemented by pretty guitar and pedal steel solos. She sneaked in the caveat that it was the first time playing a lot of the material live, but there was little sign of tentativeness or rust, quite the contrary. The songs showed off a bit of depth, both in sound—“Cocaine Cowboys” was as much Little Feat as Willie Nelson and “All American Made” was as much in the tradition of Neil Young as Loretta Lynn—and subject matter, songs about love lost and found replaced by deep storytelling with some social commentary proudly thrown in.

The band picked up steam and Price’s voice gained some extra torrential-rain power as they built the set to a head, finishing the album material with strong versions of “Loner” and the title track and then offering some crowd-pleasers to the already-quite-pleased sold-out crowd in “Tennessee Song” and “Paper Cowboy.” Here the band really flexed their muscles, drums and bass providing the thunder and lightning in a set-closing maelstrom, Price leaving the stage to applause while they rocked out for several minutes, just in case you hadn’t already appreciated their effort throughout the performance. That storm had passed as quickly as it had come, but for Margo Price, it’s easy to predict that it’s still just getting going. —A. Stein | @Neddyo