Sweet Crude—a collection of friends and relatives: Jack Craft, Sam Craft, Stephen MacDonald, Alexis Marceaux, Dave Shirley and Skyler Stroup—are a uniquely New Orleans band, a six-piece with lyrics written in a mix of English and Cajun French, working in tune with five-part harmonies, tribal rhythms and pop hooks. According to the-Times Picayune, “The musicians of Sweet Crude are bilingual because the music is, and not the other way around. Writing in Cajun French connects Marceaux and the Crafts to their heritage, but it also opens up an expansive other world of sound; a whole other dictionary to play rhyming games with, for one.” Their debut full-length, Sweet Créatures (stream it below), came out just last week. And Consequence of Sound calls it: “An alluring indie pop record filled with playful rhythms and a genuine love for the Louisiana city. Touring North America in support of their new music, Sweet Crude (above, performing “Mon Esprit” for New Orleans Live) play Mercury Lounge on Friday night. The NOLA five-piece Motel Radio open the show.
(And if you find yourself in New Orleans for Jazz Fest, see Sweet Crude open for Lake Street Dive at the Civic Theatre on 5/6.)